The Fragrance Foundation has announced The 2011 FiFi Award winners in all categories. Over 30 crystal statuettes were presented at the May 25 celebration that took place at Lincoln Center attended by fragrance industry professionals and celebrities.

The Fragrance Foundation and The Board of Directors would like to thank Premiere Sponsor Condé Nast for their generous support. The night also included an Elizabeth Taylor Tribute, as the late star was inducted into the Hall of Fame.

The 2011 FiFi Winners:

Fragrance Hall of Fame
To be nominated for The Fragrance Hall of Fame, Award, a fragrance must be on the market 15 years or more, and supported by marketing strategies, which helped the fragrance achieve awareness and success in 2010.

Women’s: Issey Miyake L’Eau d’Issey
Men’s: Jean Paul Gaultier “Le Male”

Consumer’s Choice Award
MEN’S: BATH & BODY WORKS SIGNATURE COLLECTION FOR MEN TWILIGHT WOODS
WOMEN’S: BOMBSHELL – VICTORIA’S SECRET

Fragrance Superstar
Gucci Guilty

Fragrance Sales Breakthrough of the Year
At the discretion of the Board of Directors, a retailer can be recognized for having done something out of the ordinary. This year, it was decided to honor a brand, who at retail, achieved record-breaking sales to set a new benchmark:
Mary J. Blige and Carol’s Daughter.

Halle Berry
The Elizabeth Taylor Fragrance Celebrity of the Year Award
This award, presented by the Foundation’s Board of Directors is to honor a celebrity who has embraced and promoted the world of fragrance over a period of time. It celebrates the ongoing success and support given by the celebrity to the industry and therefore attracting consumers to the category.

Fergie
2011 FiFi New Fragrance Celebrity of the Year Award
Selected by the Foundation’s Board of Directors, this award recognizes a celebrity whose very first fragrance has enjoyed instant success with the consumer and brought recognition to the fragrance category.

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE –
WOMEN’S SCENT FEATURE WINNER

ALLURE – POETIC LICENSE, SEPTEMBER 2010

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE
MEN’S SCENT FEATURE WINNERS
A TIE!
ELLE MAGAZINE – PICKING UP HIS SCENT, DECEMBER 2010
MARIE CLAIRE MAGAZINE – MAKING SCENTS FOR MEN, OCTOBER 2010

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – WOMEN’S SCENT BITE WINNER
ELLE MAGAZINE – MIX MASTERS, SEPTEMBER 2010

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE – BLOG
ELLE.COM – AN EAU OF OUR OWN, OCTOBER 2010

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR –
FRAGRANCE CREATION & FORMULATION
ROBERTET FRAGRANCES – “SEED TO SCENT”

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR –
PACKAGING TECHNOLOGY & DELIVERY SYSTEMS
INTERNATIONAL FLAVORS & FRAGRANCES – “REDKEN RADIANT SEA SPRAY”

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR –
INFORMATION TECHNOLOGY
FIRMENICH – osMOZ iPHONE APP

BATH & BODY LINE OF THE YEAR
COCO MADEMOISELLE BATH ESSENTIALS – CHANEL

INTERIOR SCENT COLLECTION OF THE YEAR
JONATHAN ADLER “HAPPY CHIC” – THE MAESA GROUP FOR JONATHAN ADLER

BEST PACKAGING OF THE YEAR – WOMEN’S LUXE
GUCCI GUILTY – P & G PRESTIGE

BEST PACKAGING OF THE YEAR – MEN’S LUXE
MARC JACOBS BANG – COTY PRESTIGE

BEST PACKAGING OF THE YEAR
WOMEN’S BROAD APPEAL
BOMBSHELL – VICTORIA’S SECRET

BEST PACKAGING OF THE YEAR
MEN’S BROAD APPEAL
HERVE LEGER HOMME – AVON PRODUCTS

BEST MEDIA CAMPAIGN OF THE YEAR – WOMEN’S
GUCCI GUILTY – P & G PRESTIGE

BEST MEDIA CAMPAIGN OF THE YEAR – MEN’S
BLEU DE CHANEL – CHANEL

PERFUME EXTRAORDINAIRE
GIVAUDAN

FRAGRANCE OF THE YEAR – SPECIALTY BRAND – MEN’S
BANANA REPUBLIC/REPUBLIC OF MEN ESSENCE
EAU DE TOILETTE – INTER PARFUMS USA

FRAGRANCE OF THE YEAR – SPECIALTY BRAND – WOMEN’S
BOMBSHELL – VICTORIA’S SECRET

FRAGRANCE OF THE YEAR – BROAD APPEAL –
MEN’S
HERVE LEGER HOMME – AVON PRODUCTS, INC.

FRAGRANCE OF THE YEAR – BROAD APPEAL –
WOMEN’S
HALLE BY HALLE BERRY PURE ORCHID – COTY

FRAGRANCE OF THE YEAR
DIRECT-TO-CONSUMER
MY LIFE BY MARY J BLIGE – CAROL’S DAUGHTER

FRAGRANCE OF THE YEAR
SPECIALTY LUXE – MEN’S
TOM FORD AZURE LIME – TOM FORD BEAUTY

FRAGRANCE OF THE YEAR
SPECIALTY LUXE – WOMEN’S
BALENCIAGA PARIS – COTY PRESTIGE

FRAGRANCE OF THE YEAR – INDIE BRAND
SIX SCENTS PARFUMS: SERIES THREE (UNISEX) – SIX SCENTS PARFUMS

FRAGRANCE OF THE YEAR – MEN’S LUXE
BLEU DE CHANEL – CHANEL

FRAGRANCE OF THE YEAR – WOMEN’S LUXE
GUCCI GUILTY – P & G PRESTIGE


Top Scorers of The Fragrance Foundation’s Online Certification Exam for Sales Specialists:

For the first time two top scorers recognized from the Fall 2010 and Spring 2011 sessions:
Fall 2010 Top Scorer: Amanda Markey, C.F.S.S. Nordstrom, Ross Park, Pennsylvania; and Spring 2011 Top Scorer Nicole Maki, C.F.S.S. Nordstrom, Mall of America, Bloomington, Minnesota.

For the 2nd year, proceeds from The FiFi Online Charity Auction benefit the evening’s honorees. For more info, visit http://www.charitybuzz.com/auctions/fifiawards/